The moment you leave a commission salon, the price list becomes yours. That freedom is the whole point — and the part most new suite owners overthink. Here is a straightforward way to price in Naples.
Start from your number, not theirs
Add up what you need per month: rent, product, insurance, taxes set aside, and the income you want to take home. Divide by the client hours you realistically want to work. That is your hourly floor. Every service on your menu needs to clear it with room to spare.
Naples supports premium pricing
This is one of the most affluent markets in Florida. Clients here already pay top rates for expertise and privacy; a private suite with your name on the door is exactly what they are paying for. Pricing below the market signals the opposite of what you want.
Three rules that hold up
- Price the experience, not the minutes. A private room, your music, your climate, no waiting area — that is worth more than a chair on a shared floor.
- Raise once a year, tell clients once. Announce it four weeks out, thank them, move on. Regulars rarely leave over a modest increase.
- Build in the add-ons. Treatments, gloss, brow tint, scalp work — small, easy yeses that lift every ticket.
Run your own numbers in the take-home calculator — most stylists find they keep far more in a suite even at the same prices they charge today.